The media rating of President Obama is showing a continued downward trend in foreign political coverage. The anouncement of the Nobel Prize, gave the President a short term boost to his rating outside the US, however Afghanistan, unemployment and the health care debate are causing headwinds.
Basis:27 850 statements on Obama in political coverage in 10 foreign TV news broadcasts Jan to Nov 2009
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CEO’s & Board - develop positioning strategies; understand value drivers of intangible assets; counter competitors Corp Communication& Brand Managers - define AwarenessThreshold, track value of campaigns; identify key tactical and strategic messages; predict and manage reputation crisis and "infodemics" CFO’s - impact of media on share price, track and predict value of intangible assets; proactively manage your messaging Financial managers - measure and predict media impact on shares, bonds and commodity prices. Identify trigger thresholds on shifts, track portfolio perceptions Governments - shape public perception of issues; identify "tipping point" public concerns; shape the agenda; track agenda shapers of political perceptions |
ADR 2009
 | Cairo. People seem less willing to support dialogue in 2008 - The case of Turkey, where we are gathered, is illustrative, while in 2004 only 44% of people were unfavourable towards Christianity now in 2008 it is 74% and 76% an unfavourable opinion of Jewish people. At the same time the 61% of the people in Japan think unfavourably about the Muslim World, 56% in India and 52% in Spain. |
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Reputation Risks
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Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which oten allows them to charge a premium. Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes’’
Reputation and Its Risks |
Research Journal
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FREE TRIAL SUBSCRIBTION. This quarterly journal highlights trends in the coverage of current issues and includes research about the effects of media coverage on business, politics, society and the economy. |
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