Reputation Risk

Harvard Business Review

Reputation & Its Risks

''Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes''

Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium.''

Media Tenor in Harvard Business Review, Feb 07

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Testimonial

	“In the fast paced and competitive global arena of public opinion Media Tenor gives Gold Fields a look into the future. They turn the unknown into the expected - an essential management tool.” Willie Jacobsz Senior Vice President Head of Corporate Affairs & Sustainable Development
	“In modern media societies, public opinion defines the room to maneuver for politicians, business leaders and other actors on the public stage. Public opinion, for its part, is mainly a product of media coverage. Only those who know the details and tendencies of this media coverage can adapt to it and try to influence it for their own goals. Media Tenor has been delivering reliable and easy-to-use data on this for more than a decade.” Prof. Dr. Wolfgang Donsbach Professor of Communication at TU Dresden and Past-President of the International Communication Association
	“Without the support of Media Tenor our work would not have been understood by the world leaders on one hand and the general public on the other.” Peter Eigen Former President Transparency International
	“Media Tenor provides a unique way for a company to compare the message it is intending to send with the message that is getting heard. Those companies who are committed to greater transparency will find Media Tenor an invaluable tool for improving communications to their shareholders and other stakeholders. Media Tenor is also a useful tool for investors since it enables them to assess the risks to reputation and brand of their portfolio companies.” Prof. Dr. Robert G. Eccles CEO, Perception Partners, Inc.
	“Daily reports on the media coverage, and expert analysis of the areas of our strengths and weaknesses allowed us to tailor our coverage accordingly; to refocus our efforts on the desired messages and on the sections of the media where we were not being so successful. Without the fine work of Media Tenor that could never have been done effectively.” Dr. Michel Ogrizek International Communications Consultant, Paris
	“Strategic Media Relations needs a clear and independent seismograph telling us in advance where the weaknesses of our external communications are. Media Tenor serves on a global level with their continuous qualified analysis of traditional media as well as monitoring the internet.” Richard Gaul Head of Corporate Communications & Politics, 1985-2006 BMW AG
	“Journalists have an extreme impact on what is going on in the world. Therefore we need a watchdog for us watchdogs. I am grateful that Media Tenor serves this need from a scientific approach but with a strong journalistic understanding.” Fred Kempe Former Editor in Chief, Wall Street Journal, Current President at The Atlantic Council of the United States
	“Media Tenor is not negotiable.” Prof. Francesco de Leo Board Member Wind Telekom
	“There has never been a more important time for us to scan the environment of the present in order to make intelligent guess about where we should go in the future. Media Tenor brings high expertise and insights into understanding the emerging world.” Donald L. Shaw Kenan Professor of Journalism University of North Carolina at Chapel Hill, Co-founder of Agenda Setting Theory
	“A master of Agenda Setting holds a real treasure.” Sebastian Turner CEO Scholz& Friends, Berlin, Germany
	“The annual media agenda setting research conference organized and sponsored by Media Tenor is among the most valuable programs I have experienced. The research presented is groundbreaking and of the highest quality. Scholars and professionals participating in the conference are the leading figures in the field. I most strongly recommend participation in this pioneering event.” Prof. Dr. Maxwell McCombs Founder of Agenda Setting Theory, University of Texas, Austin, USA,
	“By collecting data on economic news and by being open-minded to academic research, Media Tenor has achieved a unique position. Its expertise allow us to not only pose, but also to answer several highly relevant questions on how certain assumptions are formed.” Prof. Dr. Jan-Egbert Sturm ETH Zürich, Swiss Institute for Business Cycle Research
	“MediaTenor provides a huge service, for me and others engaged in researching global media and its impact on public policy. For example, I produced a research paper on coverage of the 2006 Lebanon War for the 2007 US-Islamic World Forum in Doha, Qatar. MediaTenor helped me unearth and understand crucial data for my analysis.” Marvin Kalb, Edward R. Murrow Professor Emeritus of Press and Public Policy at Harvard University Director of the Shorenstein Center on the Press, Politics and Public Policy at Harvard's Kennedy School of Government
	“I have worked with Media Tenor to facilitate externally funded major scientific cross-national research projects designed to address specific research questions. Examples include: research on the visibility of issues and personalities in the news in the 2004 European parliamentary election campaign in 25 countries; and national news media reporting from a number of countries at the start of the Iraq war. I am impressed by Media Tenor’s responsiveness and innovative ideas. People, not computer programs, do the media coding of the news content, in order to ensure the highest quality and data reliability. Inter-coder-reliability is very high because the coder training process is thorough and rigorous.” Professor dr. Holli A. Semetko Director, Office of International Affairs & The Claus M. Halle Institute for Global Learning Professor of Political Science Emory University, Atlanta, Georgia U.S.
	“We at Emory are pleased and grateful for the support you have given to launch the Arabic Media Center at Emory University. The quality of your analytic method and the thoroughness of your evaluation of the Arabic media mean that the Center will be the pre-eminent location for scholarly content analysis of Arabic media. My colleagues and I are particularly impressed with the level of reliability of your analysis. The care with which your analysts are trained, supervised and re-trained places you at the top of the industry, which, in turn, adds significantly to our ability at Emory to produce the highest quality scholarship.” Gordon D. Newby Professor of Islamic and Comparative Studies Chair, Department of Middle Eastern and South Asian Studies Director, Arabic Media Center @ Emory Emory University, Atlanta, USA
	“I have found Media Tenor to produce unique content analysis of media sources across the world, leading to the only empirical and quantifiable assessment of media agenda-setting I am aware of. The company works in the original language of the media source, and applies a rigorous method to each statement therein. Media Tenor also provides a broad contextual analysis of the messages communicated in the media: who the most and least favored messengers are, for example, and what subthemes play into an overall message. From my perspective, among the most interesting work performed by Media Tenor for the US Government has been its ability to source information carried in the media - to other media sources, government spokespersons, etc. Finally, I have found Media Tenor's founder and chief, Roland Schatz, a world-class analyst in anything touching strategic communications.” Martin Gurri Director Open Source Centre, US Government
	“Media Tenor's work is indispensable for making media relations transparent. This is important in order to respond to trends and crises in the best possible way.” Christian Lawrence Heas of Corporate Communication, Münchener Rück

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