Media Tenor’s long-term experience in communication and reputation management has proven the importance of coordination between executives, corporate communication and marketing departments, and investor relations activities in setting common media strategy and goals.
This model eliminates cases of mismanagement such as the spending of millions on campaigns placed in the ‘wrong’ medium, IPOs planned for periods during which the media is likely to be critical or uninterested, failure to account for the impact of analysts’ coverage, or embattled CEOs in moments crisis finding themselves alone on the media stage due to other board members’ obscurity.
Striving for active value in reporting, Media Tenor provides customized reports for each corporate department, enabling companies to methodically boost reputation and success.
In addition to the primary Media Resonance Analysis product, Media Tenor also provides to its partners following services:
Media Tenor alerts institutions communicating at risk to potential oncoming problems in public image that result from communications strategies imperfectly adapted to developing situations.
Media Tenor monitors more than 700 issues on a daily basis, offering trend analysis in business, politics, and social issues. Using this valuable database and Agenda Surfing knowledge, Media Tenor can predict which issues will become important in the media agenda a week before they rise to prominence. Requests for coverage of new issues are welcome and will be integrated into Media Tenor’s global database going forward, making sure that alerts will only be given when most appropriate. More
Together with the PWC and the Corporate Communication Institute at Media Tenor, professors from Harvard Business School like Nitin Nohria have tested public image factors in the field of Reputation Management and Branding and developed indices that have been presented at international reputation conferences as refinements to the Media Tenor concept. The latest publication of 'Reputation and Its Risks' in the Harvard Business Review, dated February 2007, can be found here or contact us.
In the aftermath of Enron, Brent Spa, and Lipobay, Media Tenor researchers developed a systematic approach to providing CEOs with measurable indicators of oncoming crisis, so that crises can be addressed before meaningful action becomes impossible. Over the years Media Tenor has continued to adjust the particulars of this approach to current conditions to keep this system up to date.
Media Tenor provides the current state of any organisation’s reputation around the world, thereby supporting the development of realistic goals for long term communication strategies that aim to improve your image and your relationship to the media. More