Media Tenor is not a PR agency, but an international renowned research institute analyzing a variety of media (print, TV, radio, online media, blogs, and newsgroups) Media Tenor is in close contact with media organizations, the scientific community, business leaders, politicians and publishers.
For its media content analysis, Media Tenor uses human analysts for the entire process in order to ensure the highest quality and data reliability. Training and quality assurance represents 20% of the institute's total costs - research has shown that one can only predict market reactions with the qualitative analyst data. Media Tenor’s Inter-Coder-Reliability Tests are always well above the acceptable standards.
Thanks to its cooperation with the scientific community and its long term experience in media science and research, Media Tenor is able to provide its clients with innovative tools that can be leveraged in order to improve corporate communication and strategic decisions. Since its founding Media Tenor has led the industry in testing and introducing innovations and new standards to the practice of media analysis.
Media Tenor’s roots in academia and journalism have shaped its approach to research and analysis. Indeed, because 70 percent of the institute’s work focuses on research it is able to provide clients with the very latest in media science. Media Tenor regularly presents research and scholarship at international conferences. More than 100 papers have been written using Media Tenor’s work.
Media Tenor is the only institute that evaluates and encodes 100 percent of media coverage*, enabling it to answer two central questions:
The MAX – Media Awareness Index. If you don’t know whether your public communication is reaching its targets, strategy is meaningless. Thanks to its ICA=CH Model, Media Tenor is able to define an Awareness Threshold, the only answer to the question of whether coverage in media has been enough to generate awareness.
The Media Tenor Communication Diamond gives you the answer at one glance: have the messages that have achieved visibility been diverse enough to convey the full sense of your organization to target groups? The Communication Diamond compares reporting on Value Drivers. Cooperating with the PWC, Gallup, Harris Interactive, Harvard Business School and others, Media Tenor guarantees up-to-date research on reputation and risk analysis.
Media analysis within a single industry (or within some limited benchmark beyond the reach of your industry) isn’t sufficient for creating a realistic and relevant communication strategy or yearly goals. Thanks to its Status Quo Analysis, Media Profiles, International Media Market Trends and MAX (Media Awareness Index), Media Tenor is able to offer clients tools for strategic communication planning that can be monitored monthly through the Communication Diamond.
Media Tenor has a different approach to media analysis. We research what is in the media and what’s not (Agenda Setting-Agenda Cutting) by comparing reality with media content and people’s reaction to media exposure. As a leader in agenda setting research worldwide, Media Tenor can evaluate not only whether your message is heard, but also whether it is powerful enough to influence your stakeholders. Read more on Agenda Setting Research
Media Tenor tools can help to prevent crises, giving you time to change course before situations get out of hand or damage to reputation occurs. Companies that are found to be communicating at Reputation Risk are advised by our Early Warning System to change their communication strategy, long before serious damage can be caused.
When scandal is unavoidable, Media Tenor provides daily support and early morning flash analysis to help clients navigate through scandals’ effects and prevent continued reputation damage.
Media Tenor monitors more than 700 issues on a daily basis, providing Issue Monitoring and trends for our clients direct from our research division.
* All text in opinion leading media in section news, politics and business are analyzed.