An environment within which organizations can communicate in a credible fashion and media reporting is both newsworthy and objective.
To provide continuous, independent, objective and comprehensive monitoring and analysis of global media.
70 percent of Media Tenor Tenor’s work is independent research. Media Tenor helps its partners through honest dialogue. This provides the basis to improve the quality of communication between messenger and receiver.
Media Tenor is the only research institute analyzing political, social and economic news in a truly holistic fashion; clearly identifying what is and is not being covered by the media. Results are published on our website and in the Media Tenor Research Journal. Furthermore, under certain conditions universities and journalists also have access to the Media Tenor database.
Our research is made available to journalists as well as to the academic world, to support independent media and research. Additionally, we support the victims of Agenda Cutting and help them to reach the Awareness Threshold.
Media Tenor maintains an international team and presence because global challenges need local understanding.
Our work is based on scientific principles to ensure precise results. Media Tenor is setting new standards in mass media research. Our work is valid, quotable and objective.