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Coverage of economy lifts consumer confidence
2004-07-13

NEW YORK - July 13, 2004. Media coverage of the overall economic development in U.S. TV news has been strongly positive in June, consequently resulting in increasing consumer confidence ratings. The positive news predominantly concerned the strong economic growth and the creation of new jobs, even in the manufacturing sector, softening concerns about outsourcing..

The effect of TV news on consumer confidence polls can be observed with an approximate one-month delay, in a study released by Media Tenor, an independent media analysis institute. Media Tenor analyzes the representation of the American economy on TV evening news. All reports in which the economy is the main subject are analyzed, with a rating measured by words of clearly positive or negative judgment used by journalists. TV news, instead of business media, is still a more significant source of information for the average American, influencing the perception of the economy and consumer sentiment. .

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