Lucerne. November 1, 2012. After being recognized by Media Tenor as a top international TV news channel in 2010, the French TF1 has once again emerged as the winner, this time at Media Tenor´s 13th International Agenda Setting Conference, for its Le Journal News program.
The Global TV News Award recognizes news programs that do not only expose their audiences to a variety of issues and newsmakers, but who also report on issues that normally fall below the media awareness threshold. For the period July 1, 2011 – June 30, 2012, 144,821 reports in 23 international TV news programs were analyzed according to twelve criteria.
The twelve examined categories were: diversity of issues; diversity of newsmakers; diversity of countries reported on; diversity in company coverage; focus on policy issues in political coverage; focus on women as opposed to men; visibility of health coverage; visibility of education coverage; visibility of environmental coverage; visibility of corporate sustainability coverage; visibility of coverage on religion; and visibility of coverage on peace.
TF1 Le Journal News claimed this year´s award because of consistently featuring amongst the top news programs in the majority of different categories. Its exceptionally strong focus on issue diversity set it apart from many other channels. It was also amongst the leaders in reporting on issues which tend to receive little attention in mainstream news broadcasts, namely education, environment, health, and sustainability.
Interestingly, the Italian news program RAI TG1 came in as the first runner-up because of the large diversity it had in its coverage on foreign destinations and newsmakers.
German TV news had a strong showing in the last year, with the next top positions held respectively by the news programs ZDF Heute, RTL Aktuell, and ARD Tagesthemen.
For over 19 years Media Tenor´s mission has been to contribute to objective, diverse and newsworthy news by bringing together the diverse parties who both impact and are affected by the news. Media Tenor´s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences. The annual Agenda Setting Conference brings together these diverse constituencies for data-driven workshops, panels, case studies and keynote speeches.
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