Boston, October 2, 2012: Ahead of the first presidential debates on domestic policy issues, Romney holds a slight media advantage on economic issues, while President Obama leads in most other topics, including campaigning, ability to govern and healthcare, according to Media Tenor International.
Media Tenor research shows that less criticism from the TV networks on Romney than Obama, when associated with the economic situation and economic policy, gives Romney the advantage, since Obama´s share of positive ratings was not enough to overcome network criticisms.
“Media tonality on the candidates have shifted more in tune with media tonality on the economy,” notes Casey Chancellor, analyst at media Tenor. “Recent jobs reports have clearly boosted Obama´s rating in this category, but media tonality on domestic policies in the upcoming debates will likely play a huge factor in voter decisions.”
“In addition, the recent Pew Research findings showing that Obama is expected to win the first presidential debate should be taken with a grain of salt,” adds Chancellor. “Bush was also less favored in the 2000 presidential debates, and the outcome was in his favor.”
Overall, leading international news networks clearly favor Obama, with BBC and Germany´s ZDF leading in criticisms on Romney.
“Obama´s media and poll advantage is by no means a large margin,” adds Chancellor. “As we enter the most important media coverage of the election with these debates, it´s anyone´s game.”
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