Boston, June 9, 2012: Network coverage on the economy has taken a turn for the worse in June, posing a major risk for Obama and potentially giving leverage to Romney´s campaign, according Media Tenor International.
“At this point in the election Obama is particularly vulnerable to media sentiment on the economy,” notes Casey Smith, analyst at Media Tenor. Without the excitement of the primaries, voters are in a bit of a waiting game until the upcoming debates and conventions shift media focus from negative economic data to candidate solutions. In the meantime, “voters seem to be more ‘campaign-resistant´ to candidates´ efforts to attack each other,” adds Smith.
The increase in negative tonality on the economy, surrounding the poor job market results, affected Obama´s leading margin in the polls this week – despite Obama´s efforts to attack Romney´s job creation record as governor of Massachusetts. While the media continues to link the poor economy with Obama, Romney is gaining ammunition to convince the electorate that Obama´s economic policies have failed, notes Smith.
Although few protagonists from the both the Democratic and Republican camps have spoken out in support for their candidates, expect increased attacks on Obama as Republicans campaign for Romney´s VP nomination. Obama is also stepping up his attacks against Romney in an effort to distract voters from his own record.
Overall, the CCI is expected to drop more sharply in June.
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