Zurich, May 1, 2011. The wedding of Prince William and Catherine Middleton drew the eyes of the world, benefitting the overall image of the British royal family. Media Tenor International´s data show that the overall image of the monarchy has improved over the last several years. Much of this improvement is attributable to the popularity of Prince William. Some media have even suggested that the future of the British monarchy depends on Prince William and his new bride, and that Prince Charles should perhaps be skipped when it comes to succession to the throne.
Media Tenor has found that the volume and tone of coverage for members of the British royal family differ from country to country. In fact, media in the US, without any hereditary monarchy of its own, have displayed more interest in the British royal family than analyzed British media. Meanwhile, European nations with histories of their own monarchies generally displayed less interest in the Windsors.
Coverage of the royal family also overshadowed issues like AIDS and poverty in both US and UK television news. This serves to underscore criticism from some quarters regarding the expense of the royal wedding and the media focus on it, especially as UK budget cuts have reduced social services in the country while significant public funds were used to help pay for the wedding ceremony and festivities.
International institutions, such as the United Nations and the World Bank, were also eclipsed by the British monarchy in some news markets. This was particularly true in the US.
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