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The chaos surrounding the relay of the Olympic torch in London, Paris and San Francisco has been the latest blow to China's international reputation, with scenes of Chinese men in blue tracksuits running and pushing pro-Tibetan protesters, an image that spread wide and was generally associated with oppression and mockery.

Media Tenor?s analysis of international TV news shows how the image of China has been severely damaged and that the Chinese underestimated the political connotations of hosting the summer Olympic Games; China?s aim to become one of the most respected players in the international arena has been quickly dashed as it has been unable to handle severe criticism by western broadcasters.

The crisis in Darfur, Steven Spielberg?s resignation as a games adviser and, more prominently, the protests in Tibet, have proven to be a magnet for stories based on human rights violations, overshadowing earlier policies on the environment, trade and global harmony.

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