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Media Tenor?s Presidential Campaign Watch
2008-02-16

Obama might lose momentum - Attacks on the frontrunners? platform

After his sweep of the Potomac primaries Barack Obama seemed to be on the road to nomination. But Media Tenor?s research shows that he might lose momentum as current data show. ?Senator Obama is still better rated in network news than Senator Clinton is ? but ?Obamania? seems to be over?, says Roland Schatz, President of Media Tenor International. Media Tenor has developed its ?Complementary trend? to compare media ratings of the candidates directly, showing who is ahead in TV coverage.

?While Gallup?s tracking poll has shown Clinton well ahead in national polls on Super Tuesday, Media Tenor?s ?Complementary Trend? clearly indicates an advantage for Obama?, Schatz explains. But negative reporting on the Clinton campaign had not lead to an ongoing push for Obama.

?It?s not unusual that media coverage turns to be more critical as soon as the journalists have recognized a clear frontrunner?, Schatz explains. Obama has a clear advantage in horse race statement. But journalists covered doubts about his platform as being not substantial. Analyzing the current coverage of the Republican race leads to a similar result: John McCain emerged as the clear frontrunner after the Potomac primaries. Attach

For the third time, International Media analysis company Media Tenor is offering a detailed analysis of the U.S. presidential campaign. TV news coverage of the leading Presidential contenders is scrutinized at a detailed level. ?The methodology was developed 15 years ago and has been successfully used not only to analyze the 2000 and 2004 U.S. Presidential campaigns but also for International politics as well,? Schatz explains. Media Tenor?s Presidential Campaign Watch focuses not only on Candidate standings, but also on topics and sources, while adding on an international perspective. Results of Media Tenor studies will be regularly published on MediaChannel.org.

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