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A change of fortune for the President?
2006-07-12

With problems at home and abroad and elections looming close, things could not look much worse for US President George Bush. But research findings by Media Tenor Research Institute in Bonn show that media pressure on the President has slightly eased in recent months. An analysis of trends in US media ratings of the President during 2005 and the first four months of this year shows President Bush negatively rated on most major issues. The strongest negative ratings were in the sectors of social policy, the Iraq war and party policies. The President did manage to garner some positive ratings when mentioned in the context of the economy in general, but that didn?t stop him getting predominantly negative media ratings on his economic policy.

In the first four months of this year, Media Tenor finds a noticeable shift in media ratings of the President. Ratings of his economic policy improve and there were improved ratings on the president?s social policies, particularly in the context of the debate on Medicare.

It remains to be seen if these trends persist and if they will lead to improved poll ratings of the President.

For the purpose of this analysis Media Tenor analysed news reports carried by ABC World News Tonight, CBS Evening News, NBC Nightly News and Fox News (special report with Brit Hume).

In order to see the complete study, please download pdf file.

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