New York, June 21, 2005. The Consumer Confidence Index recovered in May. In the past, the development of the Consumer Confidence Index reflected the tone of the media coverage of the economy in U.S. TV news with a lag of about two months. That lag has shortened drastically in May. In Europe, in comparison, the Consumer Confidence Index has been following the media coverage with an approximate three-week lag, according to Media Tenor?s data. .
In the U.S.reports on the economy were 66.67% more negative than positive in the second week of April, while in the first week of May the media coverage markedly improved, with 1.3% more positive than negative reports. This reversal was short-lived, with ratings plummeting back to their previous levels the following week (64.77% more negative than positive reports). During the third week of May, the media again reported more positively on the economy. Overall, ratings of the economy on U.S. TV were more positive in May than in April and the CCI respond to the changes almost immediately. .
Media Tenor compared the coverage of the economy on the evening news broadcasts of ABC, CBS and NBC with the Consumer Confidence Survey, which is based on a representative sample of 5,000 U.S. households. Analyzed were all statements in the news regarding the development of the economy, e.g. forecasts and prognoses of the general economic situation, the impact of global trade on the U.S. economy, corporate investment and the job market. .
Over the past eleven years of continuous media analysis, using a scientific and verifiable methodology, Media Tenor?s research has shown a strong correlation between economic news coverage and the public perception of the overall situation of a country?s economy. Media Tenor initially focused on German media, subsequently expanding the scope of the analysis to the U.K., South Africa, the Czech Republic and the U.S..
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