NEW YORK - June 10, 2004. The healthcare industry received less than 1% of company-related coverage in opinion-leading U.S. media, ranking behind 20 other major industries in the U.S. between January 2002 and April 2004. The healthcare industry was reported on in 1,540 passages - a pittance compared to the coverage of other industries. The financial industry, the most mentioned of all, was reported on in 53,144 passages, followed by the IT industry (28,192) and the chemical and pharmaceutical industry (19,665). Media Tenor analyzed all business coverage in the Wall Street Journal, the Los Angeles Times, the New York Times, the Washington Post, Business Week, USA Today, Forbes, Fortune, Newsweek and Time, for a total of more than 254,000 passages. .
The healthcare industry received not only significantly less coverage than other industries, but was also covered in an overall more negative tone. More than 20% of reports on the industry were negative, compared to approximately 15% positive coverage (the rest were neutral in tone) - not enough for a balanced media image. The industries that received the best ratings in the news coverage were the automotive industry and the IT industry, both also among the most frequently covered industries. .
Almost 40% of the coverage of the engineering industry was negative in tone, placing it last in the ranking of the industries and alongside the aviation and railway and logistics industries, which also received overwhelmingly negative coverage. .
All passages in reports from print or broadcast media (TV news shows) in which a company was mentioned were analyzed. The information was evaluated on the passage level: All information given about the company was coded as an individual aspect. The overall ratings come from the combination of the context (when the content is embedded in positive or negative context) and explicit ratings (when journalists use words of clearly positive or negative judgment) in the passage. The three possible ratings used for reporting the results are positive, negative and neutral (factual, ambivalent in tone). .
Basis: 254,213 passages on various industries in U.S. media. Complete business coverage of Wall Street Journal (U.S.), Los Angeles Times, New York Times, Washington Post, Business Week, USA Today, Forbes, Fortune, Newsweek, Time .
|<< back <<||Please login to get more in pdf|