Companies, governments and countries all have reputations, and reputations have value. In order to protect the value of a reputation, reputational risk is something that must be explicitly managed. The reputation lab will start by addressing confusion about how to manage reputation and to define where Reputational Risk management can have an impact.

The Reputation lab is centered on the launch of 4 publications: Trust Meltdown IV, CSR Report 2013, Global Agenda Index and Corporate's DNA Report 2012.

For access and security reasons, please confirm your attendance via email to r.schatz@mediatenor.com

Opinion-leading international media has left corporate social responsibility (CSR) off its agenda in 2012. Despite improvements in corporate reporting in the last decade, news reports on companies' CSR activities are extremely rare in U.S., European, Asian, and African news outlets. Media Tenor International released its third annual CSR Index, which examines in depth CSR reporting in the media, at the World Economic Forum in Davos.

With an excessive focus on financials and an unwillingness to showcase material information, leading companies are not yet benefitting from the promise of integrated reporting. Media Tenor analyzed 124,498 statements of narrative data in annual re-ports from 130 companies and compared the results to elite business media and television news coverage in order to evaluate how effectively companies communicate financial, strategy, sustainability and other messages.

Media Tenor presented Trust Meltdown IV in Davos, the fourth annual report on the banking sector's image collapse since the financial crisis. The results are based on detailed analysis of hundreds of thousands of media reports in leading international business publications and TV news programs.

Five years after the financial crisis, trust in the sector continues to erode and shows no signs of turnaround. Banking's image is so fiercely negative in major U.S. and Western European media that "the industry is considered to be extremely harmful to the public welfare," the study says.

Media Tenor’s new Global Agenda Index (GAI) breaks new ground in the crucial field of scenario analysis. It is a multi-year project that combines elite scenario polling with proven methods of content analysis of media reports, think tank websites and corporate documents. In partnership with the United Nations Academic Impact program and Erasmus University, Media Tenor has developed a data-based methodology to uncover and minimize sources of bias and distortion in scenario-building. Offering a truly global perspective, the Global Agenda Index will be the go-to source for policymakers, business leaders, journalists and academics for scenarios and trend forecasts that are significantly more reliable than today.

Insuring reputational risk:

Companies can now insure themselves against unexpected reputational risks with Allianz. In a time when the media image of companies affects not only their present success, but increasingly their prospects for the future this insurance marks a leap towards Reputation 2.0.

The new insurance product of Allianz covers the cost of crisis communications. The service includes a thorough reputation analysis by Media Tenor International when the contract is signed as well as the daily media monitoring in case of crisis.

The featured 2012 Africa Growth Index in this report looks at the perceptions created about the continent. Rather than measuring actual growth, the Index, which is published annually, compares how media coverage on individual African countries reflects reality. It draws, amongst others from the reputable Mo Ibrahim Index, which contains a wealth of information on the democratic progress of African countries. With solid and tangible variables, this index itself allows for the detailed assessment of the African context and of particular importance, provides historical data. Experts in the field of political, social and economic analysts provide further background for a more thorough understanding of the opportunities and challenges presenting themselves to Africa in 2012.

The Africa Growth Report was launched at the World Economic Forum in Davos on 25 January 2012

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Malta November 9: The preoccupation of the US news networks with conflict around the world, and particularly in the Middle East, creates a feedback loop of suspicion amongst media audiences. Comparing the results of Gallup's 2010 poll on Americans? attitudes towards the 20 nations that dominate news and foreign policy, one finds that there is a clear correlation between the level of conflict coverage focus in US television media and national attitude towards the country. Countries that are not reported on by US media in regard to conflicts are favorably viewed by Americans. Those countries which receive significant conflict coverage, such as Iran, Iraq, Afghanistan and areas held by the Palestinian authority, are perceived negatively.

Cairo. People seem less willing to support dialogue in 2008 - The case of Turkey, where we are gathered, is illustrative, while in 2004 only 44% of people were unfavourable towards Christianity now in 2008 it is 74% and 76% an unfavourable opinion of Jewish people. At the same time the 61% of the people in Japan think unfavourably about the Muslim World, 56% in India and 52% in Spain.
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Media Briefing Istanbul, UN AoC Conference,
April 6th 2009, Annual Dialogue Report 2009 on Religion and Values
Download: Video of Media Briefing

Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which oten allows them to charge a premium. Identify, quantify, and manage the risks to your company?s reputation long before a problem or crisis strikes?? Reputation and Its Risks
Media Tenor in Harvard Business Review, March 2009. More info >>

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