The crisis at AIG lead to a plummet in the rating of insurance companies in the US media in October.
However, as Media Tenor´s industry benchmark data shows, the media found a knight in shining armour: Berkshire Hathaway guru, Warren Buffet. Buffet could hardly put a foot wrong in the US media, as was framed as the man with all the answers.
Basis: 1,111statements in 25 U.S. media; Timeframe: October 2008
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Media Tenor provides corporations, governments and financial institutions the analytics and strategies to manage reputational risk and the value of brands.
CEO’s & Board - develop positioning strategies; understand value drivers of intangible assets; counter competitors Corp Communication& Brand Managers - define AwarenessThreshold, track value of campaigns; identify key tactical and strategic messages; predict and manage reputation crisis and "infodemics" CFO’s - impact of media on share price, track and predict value of intangible assets; proactively manage your messaging Financial managers - measure and predict media impact on shares, bonds and commodity prices. Identify trigger thresholds on shifts, track portfolio perceptions Governments - shape public perception of issues; identify "tipping point" public concerns; shape the agenda; track agenda shapers of political perceptions |
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US Presidential Election Campaign 2008 research study includes daily media content analysis during the presidential election campaign. Study includes US TV networks ABC, NBC, CBS and FOX. Beside daily TV news reports also includes analysis of special events, conventions, primaries and TV debates. >> More Info! >> |
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Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which oten allows them to charge a premium. Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes’’
Reputation and Its Risks |
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