(2008-11-21)

The crisis at AIG lead to a plummet in the rating of insurance companies in the US media in October.
However, as Media Tenor´s industry benchmark data shows, the media found a knight in shining armour: Berkshire Hathaway guru, Warren Buffet. Buffet could hardly put a foot wrong in the US media, as was framed as the man with all the answers.

Basis: 1,111statements in 25 U.S. media; Timeframe: October 2008

Chart History

Newsletters

Pushing the bandwagon

(2008-11-05)

Why were the polls so wrong? - Why was the media so adamant that they knew what the scale of the outcome would be when we now know they were wrong?

Horse Race dominates final Weekend

(2008-11-04)

Is the economy still the key issue of the campaign? - How are the different networks covering the candidates? - What can we expect on election day?

The Final Days: Too Strange To Call

(2008-10-31)

How is the economy effecting the race as election day nears? - Can the polls and predictions be trusted? - What can the candidates do to make a difference before November 4?

Zapatero gains credibility with focusing on the economy

(2008-10-29)

Image of politicians in European TV news, 9/1-10/22/2008

The Final Weeks: Expectations vs. Issues

(2008-10-24)

Will Obama´s leave from campaigning effect the race? - Can McCain use taxation concerns to gain the advantage? - What effect are the polls and predictions having?

>> Previous Newsletters >>

Media on Media Tenor

WirtschaftsWoche: "Die WirtschaftsWoche ist das meistzitierte Wirtschaftsmagazin"
FAZ: "Medienberichte sind geeignete Konjunkturindikatoren"
Gulf News: "Conflict between Muslims and West 'can be avoided'"
Schweizer Journalist: "Das Bundesratsrennen"
Financial Times: "Muslim-western relations down but not out"
O Globo: "Brasileiro está entre os 'mais céticos' sobre diálogo com Islã"
Al Khaleej: "Aghlabiat Sokan Al Alam Yaatakidouna biimkani tajanobi Al Onf beina Al Gharb wa Al Moslimin"
Hurryet: "Davos'ta Fethullah Gülen tartisilacak"
The Indian Express: "West, Muslim world must relate to each other: WEF"
Asian Age: "West, Muslim conflict is avoidable"

Case Studies

Reporting on BRIC countries

(2007-06-26)

"BRIC countries are opaque"

Media lose patience with Bush administration

(2007-06-26)

Polls comparable with media analysis

United Nation- media image

(2007-06-26)

Chances for the Newcomer

Value drivers without a platform

(2007-06-26)

What counts and who doesn't deliver

Apple on an image high since 2003

(2007-06-26)

Well positioned or only 'cool'?

>> Case Studies >>

Empower your Reputation !

Media Tenor provides corporations, governments and financial institutions the analytics and strategies to manage reputational risk and the value of brands.

CEO’s & Board - develop positioning strategies; understand value drivers of intangible assets; counter competitors
Corp Communication& Brand Managers - define AwarenessThreshold, track value of campaigns; identify key tactical and strategic messages; predict and manage reputation crisis and "infodemics"
CFO’s - impact of media on share price, track and predict value of intangible assets; proactively manage your messaging
Financial managers - measure and predict media impact on shares, bonds and commodity prices. Identify trigger thresholds on shifts, track portfolio perceptions
Governments - shape public perception of issues; identify "tipping point" public concerns; shape the agenda; track agenda shapers of political perceptions

US Election 2008

US Presidential Election Campaign 2008 research study includes daily media content analysis during the presidential election campaign. Study includes US TV networks ABC, NBC, CBS and FOX. Beside daily TV news reports also includes analysis of special events, conventions, primaries and TV debates. >> More Info! >>

Reputation Risks

Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which oten allows them to charge a premium. Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes’’ Reputation and Its Risks
Media Tenor in Harvard Business Review, Feb 07. More info >>

Research Journal

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