Gun debate finally has staying power
68% of the gun policy coverage on U.S. TV since January 2011 has taken place in the last thirty days. This suggests that the Newton, CT mass shooting has, unlike previous attacks, resulted in a gun policy discussion that is consistently visible above the awareness threshold.
Florida dominated U.S. news in 2012
The U.S. presidential election, along with extreme weather stories, turned television media attention towards Florida in 2012, making it the most visible state in the nation. The election, mass shootings, and union issues drove awareness for other highly visible states.
Media negativity on Islam continues
While many television programs broadcast positive content regarding Christians and the Christmas holiday season, Islam and Muslims continue to receive large shares of negative coverage from many Western media markets.
NHL strike barely noticed in U.S.
Only seven of the NHL´s 30 teams are Canadian-based, and only 2.5 million viewers watched the NHL´s Stanley Cup Final, while over 110 million viewers tuned into the NFL´s Super Bowl in 2012. Yet Canadian news still devoted almost 3% of its coverage in November to the strike, which was not matched by U.S. networks.
TV news neglects HIV/AIDS
The visibility of HIV/AIDS in global TV news has been well below the awareness threshold. During the analysis period, the epidemic was only more visible around World AIDS Day and the release of reputable reports such as the annual UNAIDS report.
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